Research & Development Solutions

Research and Development

Research and Development drives data-driven Business Growth

Invest in cutting-edge R&D products, companies can effectively achieve their business goals and stay ahead in a competitive market.

Outspace the Competition

Gain a competitive advantage and surpass your competitors by leveraging new or improved offerings through an effective research and development (R&D) strategy. By embracing R&D, you can enhance existing products, introduce new services and technologies, and prevent becoming obsolete, all while gaining an innovative edge and meeting unmet customer needs.

Validate your Idea

Fast prototyping allows you to validate your ideas quickly, reducing time-to-market and minimizing the risk of developing products that do not resonate with your target audience. With R&D as a Service (RnDaaS), you can access a skilled team of developers, machine learning engineers, quality assurance specialists, and product managers who can expedite the innovation process.

Implementing emerging technologies from industry leaders, R&D professionals can support your business in various ways:

Discover Solutions

They can identify challenges, validate feasibility, and develop innovative fixes to address them, ensuring your products or services align with market demands.

Rapid Prototyping

Through efficient prototyping, ideas, features, and technologies can be quickly modeled to test their usability and gather user feedback, enabling you to iterate and refine your concepts.

Research Challenges

R&D professionals delve into potential objections and obstacles, gaining a comprehensive understanding of the market landscape and creating an R&D strategy tailored to overcome these challenges.

Activate Client Expertise

Leveraging the knowledge and expertise of your team, R&D professionals collaborate with your resources to identify problems and explore possible solutions, ensuring a collective and holistic approach to innovation.

By leveraging the expertise of an experienced R&D team and implementing a comprehensive R&D strategy, you can drive innovation, accelerate product development, and stay ahead of the competition in today’s rapidly evolving market.

Research & Development - from concept to functional prototype

Discover methods for validating your product concept.

R&D Sprint

Empower clients with profound knowledge, expert solution design, and roadmap recommendations.

Rapid prototyping

Deliver a comprehensive end-to-end functional prototype that will elevate your products to the next level.

Hackathon by Crownsoft

Facilitate a client event to creatively unearth ideas and collectively establish effective solutions.


Conduct swift experiments to verify technologies and ideas, and ascertain their anticipated value.

What Is Research and Development (R&D)?

Also referred to as research and technical or technological development (RTD), R&D revolves around engaging in activities to foster innovation. Through this process, an organization introduces new products and services to the market or enhances its existing offerings.

What are the objectives of research and development?

Typically situated at the primary stage of the product life cycle, R&D endeavors to secure a competitive advantage for companies and generate long-term profits. R&D can lead to groundbreaking product discoveries, accompanied by patents, copyrights, and trademarks.

R&D departments generally receive substantial funding, with the assessment of capital risk, absence of immediate payoff, and uncertain return on investment weighed against estimated risk-adjusted returns. Greater R&D investment translates to heightened capital risk, which prompts some businesses to outsource their R&D functions.

What is the role of research and development?

In the absence of R&D entrepreneurship or an effective strategy, a business may face obsolescence unless alternative methods such as mergers and acquisitions (M&A) are employed to survive.

Who invests in research and development?

Technology companies rank among the top investors in R&D, with pharmaceutical and semiconductor industries also making significant contributions.

Examples of research and development activities include Crownsoft's R&D project with Roboteam and Alphabet's Waymo self-driving cars.

Why is Research and Development important?

R&D solutions differentiate businesses from their competitors, yielding critical technologies that give rise to new products, services, and models.

Given the rapid pace of technological advancement, R&D is crucial for organizations to stay abreast of developments. R&D increases the likelihood of building successful products and services while enhancing employee productivity and boosting profits.

Research and development companies or departments devise innovative products, services, and solutions that dominate the market and are challenging to imitate.

A contemporary R&D division fosters connections between technical teams and marketing, sales, and customer service. This ensures that challenges and opportunities are thoroughly understood.

An effective research and development team identifies the right business opportunity and conducts rapid tests to validate assumptions regarding business value.

Subsequent solution prototypes and usability testing actualize that value by identifying user habits, problems, and expectations, as well as anticipating demands and trends.

Types of Research & Development

Various types of R&D exist. Firstly, there is basic research, in which engineers undertake extensive investigations to develop new products and services without a specific objective in mind.

This falls under basic research, where the aim is to acquire a more comprehensive understanding of fundamental knowledge in a subject, process, or technology, rather than focusing on a particular application.

The second type of R&D involves industrial scientists or researchers conducting applied research to support the development of future products and/or enhance existing product and service offerings, with a specific target in mind.

Basic research is time-consuming, while applied R&D is costlier, intricate, and multifaceted. Business incubators and accelerators are also forms of R&D, where companies invest in startups with the hope of uncovering usable innovations.

Mergers and acquisitions (M&As) and partnerships are additional variations of R&D, with corporations leveraging each other’s expertise and skills.

Who invests the most in R&D?

Based on yearly reports, Amazon tops the list as the largest spender on R&D, allocating $42

.74 billion in 2020. Labeled as “technology and content,” the multinational behemoth exceeded its 2019 expenditure of $35.93 billion, securing 2,244 patents, with a significant portion in AI, machine learning, and computer vision technologies.

Second on the list is Alphabet, investing $27.57 billion. The multinational conglomerate formed in 2015 through the restructuring of Google, becoming the parent company of the search engine and several former subsidiaries. R&D expenditure has more than doubled since 2016.

Huawei ranks third, with R&D investment totaling $22.04 billion in 2020. The same year witnessed the granting of 2,761 patents, a 14% increase compared to 2019. Huawei’s R&D workforce comprises approximately 105,000 employees, constituting more than half of its total workforce.

The remaining top 10 R&D spenders in billions: • Microsoft: $19.27 • Apple: $18.75 • Samsung: $18.75 • Facebook: $18.45 The remaining positions are occupied by Volkswagen, Intel, Roche, and Johnson & Johnson.

Why hire Crownsoft R&D Consultants?

At Crownsoft, R&D serves multiple purposes, with significant benefits:
• Developing new skills
• Steering strategic direction
• Innovation consulting

To maximize success, we offer four types of research and development services:
1. R&D Sprint
2. Research
3. Rapid Prototyping
4. Hackathon
We begin with a problem and implement effective solutions rather than merely opting for “attractive” solutions that offer technological advancements but lack practicality.

We also embrace agile development principles, recording and disseminating lessons learned.

Our R&D experts are world-class professionals, including Innovation Consultants, Design Consultants, R&D Experts, Engineers, and Developers who actively contribute to open-source projects, with over 220 repositories on GitHub.

We invest in the development of new technologies and rigorously test R&D solutions, providing clients with a first-rate and expert service.

Unleash imaginative solutions that surpass competitors.

Our competent team of experts delivers innovative products across various industries, ranging from fintech to retail. With a portfolio of 900+ implemented projects and over 12 years in the market, we bring extensive experience to the table.

Providing Solutions to Your Research and Development Inquiries

Frequently Asked Questions Regarding Research and Development

According to McKinsey, while pharmaceuticals have traditionally been recognized for their substantial R&D expenditures, sectors such as high tech, automotive, and consumer industries now invest even more, exceeding 20% of earnings EBITDA. In 2020, Amazon allocated 11.1% of its net sales to research and development programs, Alphabet dedicated 15.1% of its revenue, and Huawei invested 15.9% of its revenue. Globally, companies spent $2.3 trillion on R&D in 2019, which accounts for approximately 2% of the global GDP. Annual R&D investment has experienced an average growth rate of around 4% per year since 2010.

As a result of R&D, new products are designed and existing ones revamped. R&D is part of the product development life cycle – the ideation stage. For example, let’s say a client has a challenge to solve or isn’t sure how to approach a problem.

Via R&D, it’s possible to make recommendations, impacting solution design and the roadmap.

Following the R&D phase where feasibility is validated and prototyping takes place, the groundwork is in place for further design work.

R&D project management involves taking the lead in designing processes, sharing knowledge, and tracking the overall value of R&D via metrics. A top-notch strategy combines:

  • Comprehending what an organization wants to (and can) deliver
  • Alignment of R&D and corporate initiatives
  • Determining and prioritizing capabilities and technologies for delivery
  • Deciding how to deliver – operating model and organizational design
  • Testing the strategy for robustness
  • Clear communication of the strategy

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to next level

Share your challenge and our team will support you on a journey to deliver a revolutionary digital product.

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