Customized B2B eCommerce Platform for a Creative Design Company
This case study is based on real-life project; Due to a non-disclosure agreement, we cannot reveal the client’s name.
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Client Overview
Industry: Retail & eCommerce
Founded: 2000
Location: Operates in over 20 countries
Revenue: Over 19 million USD (2022)
Employees: Over 250 across 5 brands
Services: Operates 5 eCommerce websites offering digital service subscriptions to B2C and B2B clients globally
Project Overview
Introduce an online sales channel for tenants to complement their physical stores.
Duration
09 Months
Technologies
PHP Laravel, Flutter, Mautic
Geography
PHP Laravel, Flutter, Mautic
Challenges
- The client's 20 years of operation had garnered a substantial B2B client base requiring daily stock photos.
- The existing infrastructure catered predominantly to B2C users, necessitating a separate website tailored to B2B requirements.
- An optimized buying experience for B2B clients was essential for growth.
Solution
eCommerce B2B Specific Design
- Developed a new site influenced by the successful B2C platforms.
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Refined website features to better serve B2B clientele:
• B2B-centric UI/UX design.
• Advanced search engine for efficient photo filtering.
• Corporate credit system for photo payments.
• Customized B2B invoicing and payment systems.
• Bulk photo download capabilities.
Technology Implementation
- Utilized AWS for integration with existing systems.
- Recommended and incorporated Next.js for frontend development, enhancing website speed and responsiveness.
Outcomes
- Over 11,000 corporate users engage with the platform daily.
- Achieved a Pagespeed Insight score of 88, indicating high site performance.
- Ongoing collaboration between the client and Crownsoft to continue refining features and ensuring market competitiveness.
Key Takeaways
This project exemplifies the importance of specialized solutions for unique client segments. With a focused approach and the right technological interventions, businesses can significantly enhance user experience and achieve market growth.
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