Digital Transformation for a Leading Shopping Mall Developer in Vietnam
This case study is based on real-life project; Due to a non-disclosure agreement, we cannot reveal the client’s name.
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Client Overview
Company: A leading creative design company specializing in online tools for stock photo discovery and image editing.
Industry: Retail & eCommerce
Location: Operates 6 commercial facilities across major Vietnamese cities.
Revenue: Over 19 million USD (2022)
Employees: Over 350
Clientele: Leases to 250+ international and domestic brands.
Project Overview
Introduce an online sales channel for tenants to complement their physical stores.
Duration
09 Months
Role
Design, Develope
Technologies
NextJS, PHP Lavarel, Redis, ReactJS, AWS, Elasticsearch.
Challenges
The client sought to modernize its business approach, targeting an enhanced customer experience by expanding sales channels for tenants. The endeavor required the creation of a unified eCommerce marketplace for tenants to facilitate online product promotion and sales. Furthermore, it was essential for this eCommerce platform to seamlessly integrate with the client’s pre-existing website and mobile app, negating the viability of standard eCommerce solutions like Shopify or Magento.
Solution
Vendor Selection
- Out of 5+ contenders, Crownsoft was chosen due to its comprehensive proposal meeting the client's technical needs.
Customized eCommerce Marketplace
- Transformed the client’s website into an integrated eCommerce platform, enabling tenants to establish online stores.
- Prioritized a fluid customer journey from product discovery to purchase.
- Enhanced the mobile app for improved speed and added eCommerce capabilities.
Notable Features
- Integrated payment gateways including Visa, Paypal, and popular m-wallets in Vietnam.
- Custom content management system.
- A rewarding loyalty program with points.
- Affiliation with an open-source marketing automation tool.
- Streamlined transition from online browsing to offline purchase.
Outcomes
- Tenant Adoption: The marketplace gained swift traction, especially among tenants who previously lacked the resources for online expansion. Over 50 traditional businesses shifted online within the initial months post-launch.
- Mobile Engagement: A significant 30% surge in active mobile users was observed.
- Revenue Growth: Post-implementation, the client reported a 20% increase in total revenues.
Key Takeaways
The integration of a digital sales channel can significantly bolster a traditional business model. By catering to the evolving preferences of both tenants and end-users, companies can optimize growth opportunities and cement their market presence.
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