Delivering a Seamless Mobile Experience for a Leading Banking Institution
This case study is based on real-life project; Due to a non-disclosure agreement, we cannot reveal the client’s name.
Click here to learn more about our Oath of Trust and Confidentiality
Introduction
A renowned multinational investment bank sought to redefine its mobile banking app, targeting an improved user experience, especially for its private clients. To realize this ambition, the bank engaged our expert design team at Crownsoft. Due to a confidentiality agreement, the client’s name remains undisclosed.
Background
The client, headquartered in Switzerland, is a predominant figure in global finance with a sprawling presence in over 50 countries. Their ambition is to provide a best-in-class mobile banking solution that facilitates secure and efficient financial transactions.
Objective
Elevate mobile user experience across app functionalities. Enhance payment flows for consistency. Improve App Store ratings. Streamline the login procedure.
Challenge
- Adopting a mobile-first approach in alignment with the bank's new strategic direction.
- Ensuring coherence in mobile experience and product transition to novel frameworks.
- Handling the intricacies of the bank's expansive digital product portfolio.
Our Role and Approach
-
Integrated Collaboration:
Crownsoft designers embedded with the client's team, working in tandem with their designers, engineers, business analysts, and product owners. -
Comprehensive Analysis & Feedback:
We undertook market research, shared findings, and collaborated closely with the bank's stakeholders to refine processes. Regular usability testing, workshops, and mobile design discussions were initiated to maintain the project's direction and momentum. -
Detailed Product Insights:
Our team played an instrumental role in:
• Developing native mobile design systems.
• Enhancing core functionalities such as navigation, payment, and login.
• Implementing uniform content loading and error-handling strategies.
• Collaborating on cross-team alignment and mobile design system progression.
Outcomes
- Successful redesign and native launch of the payment feature and login procedure.
- The introduction of a user-centric home screen, offering insightful financial overviews and product suggestions.
- Elevated content loading and error-handling strategies, fostering a more intuitive user experience.
- Pioneered a native design approach, facilitating improvements in existing app components and integration of new ones.
Conclusion
With Crownsoft’s expert involvement, the client successfully transformed their mobile banking application, achieving a harmonious blend of functionality and user experience. This collaboration epitomizes the power of merging financial prowess with cutting-edge design solutions.
More Screens
Book A FREE Consultation With Our Head Of App Delivery
Schedule a free consultation with our tech advisor & app delivery manager Jason Smith. Our head of product delivery will listen to your unique digital ideas, offer expert advice, and provide you with precise cost estimates for mobile app development services. So why wait? Grab a spot on Jason’s calendar and get a free consultation to begin your dream app project underway.
Let’s Start a Project Together.
Enter your details to schedule a FREE discovery call and receive project estimate by our App Experts
