Transforming A Leading U.S. Real Estate Company Through Advanced Technologies Crownsoft

Real Estate Company Digital Transformation Case Study

This case study is based on real-life project; Due to a non-disclosure agreement, we cannot reveal the client’s name.

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Introduction

A top-10 U.S. real estate company, which boasts a worldwide network of more than 170,000 agents, embarked on an ambitious journey to reposition itself as a tech-driven entity. By embracing AI and advanced software solutions, this firm sought to redefine the industry standard. Given our expertise, we were chosen as their trusted design and software partner for this transformative initiative. Due to a non-disclosure agreement, the client’s identity remains confidential.

Challenge

Beginning its digital evolution in 2015, the client aimed to:

The company had previously launched innovative products such as an AI-powered customer relationship management system, a digital personal assistant for agents, and a consumer application that reshaped the property buying/selling process.

Our Approach

Design
Collaborating closely with the client's design team, we initiated the development of a comprehensive Design System, ensuring uniformity across multiple products. Our shared goal was to establish an efficient production
process without compromising deployment speed. We contributed to the improvement of their flagship tools and participated in redesigning their primary applications.
Software Development:
Leveraging our deep expertise, we offered support across various projects using technologies such as React, React Native, Node.js, and more. Our teams worked in tandem with the client’s in-house groups, resulting in successful implementations for tools like Command, Keller Covered, and Keller Mortgage.
Data & AI:
Recognizing the shift of the industry towards AI, we supported our client in integrating AI-driven functionalities into their core platforms. By tapping into their vast reservoir of historical real estate data, we aided in the development of tools that offered unparalleled insights to agents and consumers alike.les.

Deliverables

Successfully designed and improved features in the client's projects, maintaining design consistency.
Provided software solutions using a plethora of technologies, ensuring seamless user experiences.
Accelerated the client's data mapping projects, promoting AI-driven insights and tools for agents and consumers.

Outcome

Our collaboration began with a singular feature design in 2017, and by 2019, our integrated team exceeded 50 experts, all committed to supporting the client’s transformative initiatives. The client’s investments in AI and cloud infrastructure not only solidified their position as industry innovators but also ensured their agents were well-equipped with state-of-the-art tools.

Conclusion

By harnessing the potential of modern technologies and AI, our client, with our support, successfully transitioned from a traditional real estate behemoth to a trendsetting, tech-savvy leader. Their determination to reshape the industry, backed by our technological expertise, promises a revolutionary future for real estate in the U.S. and beyond.

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