Delivering A Seamless Mobile Experience For A Leading Banking Institution Crownsoft

Delivering a Seamless Mobile Experience for a Leading Banking Institution

This case study is based on real-life project; Due to a non-disclosure agreement, we cannot reveal the client’s name.

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Introduction

A renowned multinational investment bank sought to redefine its mobile banking app, targeting an improved user experience, especially for its private clients. To realize this ambition, the bank engaged our expert design team at Crownsoft. Due to a confidentiality agreement, the client’s name remains undisclosed.

Background

The client, headquartered in Switzerland, is a predominant figure in global finance with a sprawling presence in over 50 countries. Their ambition is to provide a best-in-class mobile banking solution that facilitates secure and efficient financial transactions.

Objective

Elevate mobile user experience across app functionalities. Enhance payment flows for consistency. Improve App Store ratings. Streamline the login procedure.

Challenge

Our Role and Approach

Integrated Collaboration:
Crownsoft designers embedded with the client's team, working in tandem with their designers, engineers, business analysts, and product owners.
Comprehensive Analysis & Feedback:
We undertook market research, shared findings, and collaborated closely with the bank's stakeholders to refine processes. Regular usability testing, workshops, and mobile design discussions were initiated to maintain the project's direction and momentum.
Detailed Product Insights:
Our team played an instrumental role in:
• Developing native mobile design systems.
• Enhancing core functionalities such as navigation, payment, and login.
• Implementing uniform content loading and error-handling strategies.
• Collaborating on cross-team alignment and mobile design system progression.

Outcomes

Successful redesign and native launch of the payment feature and login procedure.
The introduction of a user-centric home screen, offering insightful financial overviews and product suggestions.
Elevated content loading and error-handling strategies, fostering a more intuitive user experience.
Pioneered a native design approach, facilitating improvements in existing app components and integration of new ones.

Conclusion

With Crownsoft’s expert involvement, the client successfully transformed their mobile banking application, achieving a harmonious blend of functionality and user experience. This collaboration epitomizes the power of merging financial prowess with cutting-edge design solutions.

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